On the one hand, nobody wants to outlay tens of thousands of dollars on anything right now. On the other hand, solar energy is literally the best investment you can make at this moment and the most likely to steady your finances through uncertain times.

Hear us out in 4 easy steps:

1. The cost of gasoline in 1993 was $1.11/gallon. Today the average cost is nearly $4/gallon.

Knowing that, if you could have purchased 30 years of gasoline in 1993, would you have done it? The same concept applies to solar.

If you could lock in today’s utility rates for 30 years, would you do it? The difference between these two examples is that in the first, you can’t actually store 30 years of gasoline in your basement, but you can surely store 30 years of electricity on your rooftop.

2. The stock market is wildly volatile, and solar is not.

If you’re a good investor, you probably make a habit of not looking at your investments more than necessary. Fluctuations in price and value vary wildly from day to day and even month to month.

But with solar, you don’t need to worry about looking at your returns, because as long as the sun rises every day, you’re getting the same exact return for 30 years. In fact, our solar professionals can model out your savings over the life of your system with industry leading accuracy. From a financial angle, Solar is an untaxed stock market return with no volatility.

3. Going solar adds 4.1% to your home value.

According to a nationwide Zillow survey of homes that were actually bought and sold in the United States after going solar. The median home value in the United States of $428,700 (as of this writing), which means you could add $17,576.70 to your home value by going solar. Want to know the funny part?

The average cost of going solar right now after tax credits and incentives is about $18,000. You could increase the value of your home by the same exact amount as the cost of a solar system – which means you have free electricity from Day 1.

4. Remember the price of gasoline in 1993? What if you could return to that tomorrow?

A study by the Union of Concerned Scientists found that the cost of driving an electric vehicle on solar panels is about $415 per year, compared to $1,260 per year for a gasoline-powered car.

That’s right, less than a third of the cost. That means that by installing solar, you could actually fuel your transportation for the same amount you would have spent 30 years ago, relative to what you are paying today for a gas-powered vehicle.

Why should you go solar? Not necessarily because of some story about politics or the environment.

Not because of peer pressure.

Not because someone knocked on your door and not because your neighbor did it first.

You should go solar because it’s the best hedge against inflation on the market, the added home value is nearly the cost of the system itself, and in terms of clear cut financial return you will struggle to find a more secure investment.

Installing solar in Wisconsin in 2023 has some additional solar tax credits and financial incentives. Reach out to our team if you want to discuss solar installation for your Wisconsin property.